Creativity

There was an interesting story about Google on the Sunday CBS Morning show this past weekend. The correspondents interviewed the key graphic artists responsible for the artistic interpretations of their company logo.

If you haven't already noticed, Google's world recognized logo is constantly changed to reflect the importance of a day, person, place or thing. The leading web search engine company also holds world-wide contests in this regard.

A panel of artists changes the appearance of their company's logo to reflect the cultures of countries around the world. For example, the visual appearance of the Google logo would be different in Canada, Russia, China, Israel and so forth on a daily basis.

Changing the appearance of a company's logo is taboo in business circles. Your company logo should precisely represent what image and/or product or service the company is marketing. Manipulating the look of the logo would diminish its effectiveness in brand awareness.

Google has torn down this conventional wisdom and has only added tremendous value to its brand by piquing the interest of its customers around the world who look forward to seeing what image it will represent on a daily basis.

It is this type of ingenuity and thinking outside of the box that goes unheralded in our classrooms and co-curricular activities.

The 2010 Halton Youth Awards for Environmental Excellence were given to students in environmental clubs and programs that have raised awareness of environmental issues in their community on April 20th.

Club Green at CtK received an award recognizing its efforts in biodiversity. Led by Ms. Typer, one of our school's many outstanding educators, Club Green has been implementing creative environmentally friendly initiatives in our Catholic Learning Community for the last three years. These efforts have catapulted our school to two Certified Silver Ecoschool standings and our first Gold certification for 2009. CtK is the only Gold Certified secondary school in the Halton Catholic District School Board.

In addition, the 2010 Halton Environmental Scholarship Awards were given to five students, once of which was Emily Dimytosh, a recent graduate of CtK. She was recognized as the founder of Practically Green Solutions, a company that helps small-businesses make the switch to an environmentally friendly workplace.

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